All articlesCommunication
Parent SMS that parents actually want: 7 best practices for 2026
SMS still beats every other channel for reaching Nepali parents. Here's how to use it without becoming noise.
Anita Karki 10 January 2026 5 min read
Email is ignored. WhatsApp is fragmented. SMS still has a 95%+ open rate in Nepal — but only if you respect parents' attention.
The 7 rules
- Use the parent's name and the child's name in every message
- Send fee reminders in Nepali — collection rates improve 18%
- Never send marketing SMS from the same sender ID as attendance alerts
- Bundle homework into one daily digest, not per-subject pings
- Always include a one-tap reply or callback number
- Quiet hours: no SMS between 9pm and 7am
- A/B test templates in VidyaERP and keep the winner
